Tony Cappaert

Business Machine 028 – Tony Cappaert of Contactually

Today on the Business Machine we have Tony Cappaert. Tony is the COO and Co-Founder of Contactually. Contactually is a CRM software that helps monitor and follow up with clients, and leads to build lasting relationships.


Contactually builds businesses through building relations. Tony stresses the importance of relationships and the personal aspect of CRM. Contactually helps individuals by segmenting contact data by frequent contacts, old clients, and referrals. The data collected in return reminds you to follow up with clients and leads. In 10 years, Tony hopes that Contactually will be the go-to platform in building strong rapport and strong relationships for small and large businesses. 

Learning From Our Mistake

A mistake Tony learned from early on was focusing to much on self-contribution rather than on empowering the team.


Quote: “You miss 100% of the shots you don’t take.”

Book: The Hard Thing About Hard Things by Ben Horowitz

Eat With: Warren Buffett

Tech/App: Point Solutions

Contact: -Free 30 day trial

Legacy: To be known as a honest guy who tried to make the lives around him better.