Chad Jordan

Podcast 0001: Chad Jordan

Today on Business Machine is Chad Jordan, owner of Craving’s Gourmet Popcorn in Old Town Lansing and Okemos, who started with nothing but debt and a willingness to learn from others.


Craving’s Gourmet provides world-class popcorn to making people happy. In 10 years, Chad imagines a more robust brand that acts as a staple of Michigan and reaches more urban areas.

Notable Past Mistakes

Chad believes that his biggest mistake was not strategically thinking about worst-case scenarios, substituting confidence with money. He also strives to improve his time management skills at all times. While business is business, it is also about building relationships to build confidence in those business dealings. His employees rely on him and he does his best to do right by them every day.


Eateries: Any good BBQ.

Apps: Google Drive and other apps.



Facebook: Cravings Gourmet Popcorn

Twitter: @CravingsPopcorn