In this insightful episode of The Business Machine, host Brian Town welcomes Rachel Kennedy, the founder and CEO of Southern Lighthouse. Rachel shares her journey from a seasoned recruiter to launching her own business during the pandemic. With a focus on employer branding, particularly in the construction industry, Rachel explains how Southern Lighthouse helps companies attract and retain top talent by building compelling, authentic brands. She dives deep into the importance of LinkedIn strategies, managing time effectively, and embracing a...

In this compelling reboot episode of The Business Machine, host Brian Town sits down with Clifton Sellers, founder and owner of Legacy Builder. Clifton shares his inspiring journey from a rural Alabama upbringing and traditional career paths to founding a thriving digital marketing agency. With authenticity and candor, they dive into topics like building a personal brand, the importance of founder-led content, and the highs and lows of scaling a business. Clifton also opens up about his personal mission to...

Author of the book “Personality Marketing: Join Your Industry’s A-List by Embracing Your Inner Nerd” and the upcoming book, “The Crisis of the Ordinary...

Mikael Dia is a digital marketing expert and founder of Funnelytics, a software company helping entrepreneurs and marketers convert traffic into more...