Today on the Business Machine we have Tom Schwab. Tom is a Michigander Navy Veteran who is a self-identified “Marketing Engineer.” He is an author, speaker, and teacher who helps you get more traffic, leads, and raving customer fans by being interviewed on podcasts–like this one!
He hopes to show people the importance of podcasts and how they can help spread the word of what you’re doing as a business, and turning listeners into leads by connecting with them on more of a one-on-one basis.
He wishes he didn’t have such a strong case of “Superman Syndrome” when he first started out, and instead allowed others to do what he really couldn’t do all the time.
Book: Thou Shalt Prosper
Quote: “What’s ordinary to you is amazing to others.” -Derek Sivers
Eat With: Marshall Fields
Tom hopes his employees and team members will tell others about the skills they had learned, and how those skills helped their lives and families in the long-run. He also hopes that his clients will tell stories of how his business had a positive impact on their own businesses and helped them grow. He really hopes he uses the gifts he’s been given to better the lives of others.