Today on Business Machine is Casey Zeman, author of Build Your Audience With Live Video, founder of EasyWebinar, and developer of the Fullscope, a Periscope analytics software tool. Mission Casey creates training and software to help clients build their business through webinars, videos, and live videos. In 10 years, he envisions building out EasyWebinar to continue empowering others to find their communities. Learning From Our Mistakes Casey realized that incentivizing people to do business with you should be kept simple …