Today on Business Machine is Chad Jordan, owner of Craving’s Gourmet Popcorn in Old Town Lansing and Okemos, who started with nothing but debt and a willingness to learn from others. Mission Craving’s Gourmet provides world-class popcorn to making people happy. In 10 years, Chad imagines a more robust brand that acts as a staple of Michigan and reaches more urban areas. Notable Past Mistakes Chad believes that his biggest mistake was not strategically thinking about worst-case scenarios, substituting confidence with money. …
