Justin Grinnell

Podcast 0008: Justin Grinnell

Today on Business Machine is Justin Grinnell, owner and CEO of State Of Fitness training facility. Justin has been a trainer since he was 20 years old and decided to apply his expertise to small business with the help of his newly wed wife, six other trainers and a large room. He has now reached a place where he can work on his business instead of within his business, operating to support his team’s dreams and the unique network of leaders in his industry. He also talks about the origin and importance of his internship program, from working the front desk to training to empower others.


State Of Fitness focuses on top-notch customer service to help people reach their health goals. In 10 years, he would like to open more fitness facilities in the corporate world, as well as expand their internship program into a larger mentoring school.

Past Notable Mistakes

Justin describes his beginnings as learning the hard way. He’s encountered challenges like how to manage employees,  optimism in business, and the fact that you can’t please everybody. Despite these challenges, he always remembers the words of one of his mentors, “If it doesn’t scare you, you probably shouldn’t do it.”

Eat: Anywhere with an outdoor section.
Quote: “Extraordinary results are directly determined by how narrow you can make your focus”, from recommended reading.
Read: “The One Thing” by Gary Keller and Jay Papasan.

Apps: Wunderlist